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Tathastu Inc.

Digital Marketing & Brand

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Performance Marketing

Brand Development & Digital Identity

Content Marketing & Localization

Campaign Management & Analytics

Data driven brand building that converts

Build a brand that people remember and a funnel that keeps converting. From strategy to content to campaigns to analytics, we connect every activity to measurable outcomes.

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What is Digital Marketing and Branding?

Digital Marketing and Branding is the combined use of strategy, content, media, and analytics to grow traffic, leads, revenue, and brand trust across web, search, social, email, and paid channels, with every activity tied to clear KPIs and a single source of truth.

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The Promise

One message, one funnel, one set of numbers. We align brand story, content, media, and measurement so every touchpoint works together. You get clarity on where growth is coming from and what to fix next.

What do you get?

A complete marketing and branding system that includes
  • A marketing strategy that is tied to business goals
  • A ninety day plan with channel wise priorities and owners
  • A twelve month calendar with campaigns and releases
  • Performance marketing across search, social, and email
  • Content and creative that match the brand voice
  • Dashboards for traffic, leads, revenue, and ROI

Our four pillars of Digital Marketing and Branding

Performance marketing

Problems​

  • Traffic is not converting into qualified leads or sales
  • Cost per click keeps rising without better ROI
  • SEO is slow and the site has technical issues
  • Ad accounts are cluttered and hard to scale
  • Attribution is unclear across devices and channels

How it solves

  • Fix technical SEO and improve site speed and structure
  • Run intent driven PPC and paid social with clear audiences and offers
  • Build landing pages and forms that lift conversion rate
  • Set up analytics, conversion tracking, and simple attribution
  • Use structured tests such as A and B to improve creatives and bids

Outcome

  • Lower cost per lead and better cost per acquisition
  • Higher quality leads and more revenue from paid and organic
  • Clear view of what channel and creative is working
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Brand development and digital identity

Problems​

  • The brand looks and sounds inconsistent across touchpoints
  • Positioning is unclear and the offer does not stand out
  • Visual identity does not fit digital formats and ad platforms
  • Collateral is not measured and gets little engagement
  • Reputation management is reactive and slow

How it solves

  • Define brand positioning and value proposition using market and customer research
  • Create a digital first visual identity that works on web, social, and ads
  • Build a clear brand voice and message house for teams and partners
  • Produce trackable collateral and templates for repeat use
  • Monitor brand mentions and respond with a simple playbook

Outcome

  • A brand that is easy to recognise and trust
  • Messaging that buyers understand and remember
  • Creative that is fast to produce and easy to measure
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Content marketing and automation

Problems​

  • Content is random and does not support the funnel
  • No consistent publishing rhythm across channels
  • Nurture is weak and leads go cold
  • Influencer and partner efforts are not tracked
  • Video and storytelling are underused

How it solves

  • Build a content strategy from keyword and social insight
  • Create a calendar for blog, video, email, and social with clear goals
  • Set up lead nurture with email and WhatsApp journeys
  • Manage influencer and partner programmes with simple tracking
  • Measure content ROI and improve topics based on performance

Outcome

  • A steady flow of qualified traffic and leads
  • Warmer leads with better engagement and sales readiness
  • Clear link between content, pipeline, and revenue
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Campaign management and analytics

Problems​

  • Campaigns feel busy but do not move the needle
  • Product launches miss the moment or lack reach
  • Festival and seasonal spikes are not planned
  • Reporting is late and teams cannot act in time
  • Budget allocation is based on guesswork

How it solves

  • Plan integrated campaigns across search, social, email, and web
  • Design launch playbooks with clear timelines and owners
  • Optimise festival and seasonal campaigns with learnings from last year
  • Provide near real time dashboards and weekly pulse reports
  • Reallocate budgets based on ROI and payback period

Outcome

  • Faster launches with better reach and conversion
  • Higher return on ad spend across channels
  • A simple rhythm for planning, execution, and review
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How we work

Discovery and diagnostics

We start with a simple audit of brand, content, site, and ad accounts. We speak with your team to understand goals, customers, and constraints. The output is a short list of quick wins and a clear baseline of KPIs.

Strategy and planning

We define the audience, the message, and the channel mix. We create a ninety day plan with weekly priorities and owners and a twelve month calendar with campaigns, launches, and content. Every activity is tied to a measurable outcome

Build and launch

We fix the site basics, set up tracking, and prepare creatives and landing pages. We launch campaigns in small waves to learn fast. Automation journeys start with simple welcome and nurture flows.

Optimise and scale

We run a weekly performance review and a monthly KPI board. Winning audiences and creatives get more budget. Weak spots are fixed with clear tests. Each quarter we scale what works and refine the plan.

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Success scorecard

Metrics we track and report

  • Organic traffic growth and keyword ranks for priority topics
  • Click through rate and conversion rate by channel
  • Cost per lead and cost per acquisition
  • Lead quality and revenue by source
  • Return on ad spend and payback period
  • Social reach and engagement quality
Proof and consent policy

We publish only consented marketing results with clear time frames and source systems. Until we have permissions we use neutral examples for education.

FAQ

Everything You Need to Know About Tathastu's Services

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  • 1. What problems does this service solve?

    It fixes low performing funnels, unclear brand messaging, slow content rhythm, weak nurture, and poor visibility into ROI. It gives you a joined up digital marketing strategy that connects brand, content, media, and analytics.

  • 2. Who should use this service?

    We measure success through real, visible results - more leads, higher sales, smoother operations, or stronger brand visibility. Every goal is tracked with data so you always know what’s working and what’s not.

  • 3. How soon can we see results?

    Quick wins often land in thirty to forty five days such as speed fixes, tracking, landing page improvements, and search quick wins. Compounding gains build over three to six months.

  • 4. Will you work with our current tools?

    Yes. We work with your CMS, analytics, ad platforms, CRM, and email tools. New tools are suggested only when there is a clear business case.

  • 5. Can you help with content and creativity?

    Yes. We provide strategy and execution support for copy, design, and video. We also prepare easy to use templates for your team.

  • 6. Do you handle multilingual content?

    Yes. We can plan and produce content in Indian languages as required, with localisation that preserves meaning and brand voice.